Fair fagbladsjournalistik? En retorisk framinganalyse af dækningen af OK18 på fagbladet Sygeplejersken med fokus på at finde ud af, om dækningen har været fair.

Diana Mammen

Studenteropgave: Speciale


This thesis focuses on how the negotiations of collective bargaining are covered on the union magazine Sygeplejersken and whether the coverage is fair. No former research have looked into whether journalism in the trade press is fair.
A qualitative method will allow the examination of the above. More specific is it a rhetorical framing analysis that together with a number of methodological tools is used to answer not only what is written about the subject but also how. It is three editions of the union magazine Sygeplejersken that is the foundation of the analysis, because those three pay close attention to the collective bargaining. In total, it is 34 articles that all acts as the empirical evidence of the thesis.
The thesis puts together its own definition of what fair journalism is, based on other common used journalistic concepts; balance, neutrality and objectivity. These concepts define fairness. To be fair includes delivering correct and fast information, presenting supporting information to allegations and presenting the most significant information at first, passing on attack and replying in link, not expressing opinions and prejudices by quoting the sources, and having a neutral tone in the language.

The first section of the analysis is about what the coverage of the collective bargaining entails. It shows five frames in total. The second section of the analysis looks into how the collective bargaining is talked about based on the five criteria of fairness and examines if they are being fulfilled.
The overall conclusion is that the framing is one-dimensional to the advantage of one part in the negotiations – the public employees, the nurses, and the chairman of the nurses union Dansk Sygeplejeråd. The other part – the negotiate on behalf of the employers¬ – is only represented in one frame where they are being framed as the bad guy.
To answer the question whether the coverage is fair, the conclusion is that only one out of five criterias of fairness is fulfilled and therefore is the union magazine Sygeplejersken not completely fair in their journalism regarding the collective bargaining.
Based on the conclusions the thesis ends with a discussion on whether the trade press needs to represent both parts in a case, whether the journalists needs to be independent, and lastly whether union magazines needs to be fair at all.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 jan. 2019
Antal sider69
VejledereEva Mayerhöffer


  • Fagbladsjournalistik
  • Fair
  • Fairness
  • Fagblade