In this thesis I wish to explore the conditions for public affairs in a small organisation called Fair Dog, which leads to the following problem definition: How does Fair Dog use public affairs in their attempts to influence the revision of the Dog Act, which was implemented in 2014 and what role does the resources of Fair Dog play in this regard? and the following sub-questions: - What is required of an organization to assert them in the political arena? - What strategic considerations are seen at Fair Dog in regard to the revision of the Dog Act? - What role does an organization’s resources play in relation to the possibility of exerting pressure? - What has worked for Fair Dog, in regard to their public affairs? In order to answer the problem definition and the first sub-question, the thesis draws upon theories such as pluralism, corporatism and neo-pluralism. These theories are seen as being crucial to the understanding of the political structure in Denmark and together they form the foundation for an organisations choice in regard to public affairs. In addition these theories touch upon the concept of resources which is seen as an important element to the strategic choices an organisation must make in order to practice public affairs successfully. This is why the thesis also draws upon theories that explore partner-strategies and venue strategies, which in this case refers to the legislative venue and the parliamentary venue. Based on these theories the analysis aims to answer the problem definition by focusing on answering the next two sub-questions. This induce that the analysis is divided into two parts which entails two sections. The first part of the analysis focuses on answering the third sub-question, why the first section analyses the political organisation. The next section aims to do an analysis of Fair Dogs resources. The next part of the analysis focuses on answering the second sub-question and this part is also split into two sections. The first section looks upon Fair Dogs partner analysis and strategies. The last section in the second part looks upon the venue strategies chosen by Fair Dog. The findings in the analysis are then summed up in order to answer the fourth sub-question. This leads to the following conclusion: Fair Dog uses public affairs through their use of strategic communication and knowledge about the political structure within the field. It becomes clear that Fair Dog is a small organisation, which has limited resources, why they use the parliamentary venue, whereby they exert pressure on the politicians. Their use of the parliamentary venue is rooted in their knowledge about the political structure, resources and strategic considerations.
|Uddannelser||Politik og Administration, (Bachelor/kandidatuddannelse) KandidatKommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||28 jan. 2015|
|Vejledere||Jesper Dahl Kelstrup & Yngve Harbøll Søndergaard Jensen|
- strategisk kommunikation
- public affairs
- politisk organisering