Facebooks indsamling og brug af danskernes private informationer – om privathed i social infrastruktur

Daniel Fjord Fromberg

Studenteropgave: Speciale


In this thesis we examine Danish institutional privacy in relation to Facebook, the company behind the popular social media platform.
First, we analyse Facebook in relation to the Danish users, before looking at relevant laws and regulations for both Denmark and the EU. We then thoroughly analyse Facebook’s collection and use of their users’ personal information, while considering specific legal implications.
Next, we include our own interviews, as well as findings from other studies. We analyse and discuss Danish high-school Facebook users’ knowledge, attitude and behaviour in relation to institutional privacy and Facebook. We look for discrepancies and offer possible explanations. Here we include a coping-mechanism called Privacy Cynicism, still being formulated by Hoffmann, et al. and add our own thoughts for another coping-mechanism we name Privacy Naiveté.
We then examine results from our own survey, backed by other survey findings, to look more broadly at the Danes. We analyse both attitudes and behaviours toward sharing personal information on Facebook, as well as attitudes in regard to private companies, such as Facebook, having access to that information.
In the last part, we discuss all the issues our study has uncovered and offer possible solutions, where we can, before summarising the results.

UddannelserInformatik, (Bachelor/kandidatuddannelse) Kandidat
VejledereNiels Christian Juul


  • Facebook
  • social media network
  • Institutional privacy
  • transparency
  • profiling
  • de-anonymization
  • privacy cynicism
  • privacy naiveté
  • coping behavior