Facebook i journalistikken: En med- eller modspiller?

Mie Haugaard Christensen, Simone Lykke Pedersen & Ida Zachrau Andersen

Studenteropgave: Kandidatprojekt


This paper investigates how and why the dynamics of communication on Facebook challenges the way in which journalists at the online news media bt.dk understand news value and relations to sources. Methodically this paper consists of two parts: The first part is a quantitative content analysis that aims to analyse bt.dk’s news production over 30 days where Facebook statuses is the primary source of the news. And in order to understand these results, we’ve complemented the quantitative analysis with qualitative interviews consisting of six different interviews with the digital editor in chief, four journalists and an intern at bt.dk. Based on our results from this methodical combination we can conclude the following:

When it comes to how journalists understand news value we have found that the dynamics of communication on Facebook fits well with bt.dk’s tabloid mindset. That is why the (danish) news criterias ‘sensation’ and ‘conflict’ seems to thrive when journalists write news from Facebook. However, this means that the (danish) news criterias ‘actuality’, ‘identification’ and ‘significance’ become somewhat redundant and instead the new, self-made news criteria ‘debate’ occurs. In addition to this we’ve found that the emergence of the internet have influenced journalists into thinking that being fast is a valuable factor in itself when creating news. And the fast, dynamical ways of communication on Facebook fits well with this mindset. Therefore, the journalists have the opportunity to make exclusive news when working with and on Facebook – though they must be aware of the fact that the aspiration of exclusiveness does not go beyond quality.

When it comes to how journalists understand their relations to sources we have found that the dynamics of communication on Facebook provides a democratic forum where all sorts of people can meet and talk with one another. Therefore, Facebook provides a whole new group of sources, mainly sources of experience, that didn’t used to be a part of the news cycles before. However, it turns out that sources can use the dynamics of communication on Facebook as their advantage to cut of questions from journalists. And this can have a major impact on journalists’ part as a critical watchdog or guardian in the society

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato3 jan. 2018
VejledereLotte Bornemann Petersen


  • Facebook
  • Journalistik
  • bt.dk
  • nyhedskriterier
  • kilder
  • sociale medier