This study will investigate the various trends within identity on online medias and online consumerism. We have based our study on these trends within the social media Facebook. We will through theories and analyses examine why Facebook, as a media, helps its user create an identity and how these tendencies are determined by an increasing online market. To examine this, we made a technical analysis over the various functions on Facebook, such as the like and share button. Our specific target group is the Danish youth between the ages of 13 and 15. We have worked with two different cases, where we use the theory Grounded Theory, who helps determine the patterns in online marketing on Facebook, within this specific target group. This study concludes that, although the ability to use Facebook to further the development of your identity is constricted by monetary and social forces, Facebook provides adequate means of maintaining and developing one’s identity.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||6 jun. 2014|