"Only about half of the country's young people uses condoms when they’re with a new sexual partner". This shows a survey by the National Board of Health. The above indicates a clear problem in the Danish society, in terms of young people's use of condoms. Today we cannot escape the fact that the media plays a large role in our everyday lives, especially in the last years the media has been evolved radically. This paper investigates how the boys and girls attitude to the condom was different. It turned out that the boys wanted to use a condom when it stood in the way of sexual intercourse, but they were to anxious to suggest it because of the risk of spoiling the atmosphere. The girls would like to use condoms, but they believe that it’s embarrassing or awkward to suggest, as they did not feel that the choice was their decision to make. Therefore we are able to conclude that there is a clear communication problem between the boys and girls. Facebook is the most used social media world wide and among our primary target. Here users can share different content with their social network, Facebook is an optimal platform for these users. Facebook is even an optimal choice for the sender, as it offers tools that interact and adapt communication to receivers. This option provides Facebook through data collection (FQL), which can be segmented using the sender's specified criteria. The personal Facebook data retrieved from the receiver allows the users own information, such as, name, location, profile picture, friends, etc. can be integrated into the action, which gives the recipient the experience of "being integrated” in the application. Because of different attitude between the boys and girls towards condom, it requires gender-segmented communication. Therefore, we believe that our product as a gender segmented Facebook application, with different actions and messages depending on gender, we believe that it can change the high school students' attitude towards condom. By using the knowledge gained throughout this paper, there will be produced a draft describing how you can use the Facebook data to produce a viral communication product that tries to persuade the high school students attitude towards the use of condom.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||19 dec. 2013|