Face To Face

Lea Holst Laursen, Freja Nissen Eilertzen, Helene Reck Repsdorph, Gerelmaa Gerelsaikhan, Mia Jo Otkjær & Ditte Klerens Søndergaard

Studenteropgave: Semesterprojekt


The face-to-face (F2F) strategy is a method which entails groups of so-called ‘facers’ standing in a public space trying to recruit people to the organisation and informing about the organisation’s work. In combination with the possibility of reaching large numbers of people, this technique provides a steady and ongoing flow of money, something which is vital for the NGO’s when planning future activities. In spite of ethical regulations the use of facers is a very controversial strategy and it is widely discussed in the media as well as on a governmental level. The issue seems to revolve around whether the strategy is too aggressive and contribute to the overloading of the city space. According to the discipline of planning, space and resources, the rise of globalisation has increased the pressure on ‘space’ as such and with this the spatiality of relations and interactions. Therefore some of the antipathy towards the facers can be understood by studying Goffman’s personal territories and Bauman’s uncivil spaces as the facers come to represent the violation of the social rules that exist according to these.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato23 jan. 2008


  • Public space
  • Fundraising
  • Facers
  • F2F strategy
  • Goffman, Erving
  • Postmodernity
  • Personal territory
  • Public place
  • Stranger
  • Uncivil space
  • Modernity
  • Unacquanted
  • Face to Face
  • Bauman, Zygmunt
  • NGO recruitment
  • Face2Face