Sustainability of None-profit Organisation and Volunteers. A case of Life Concern Uganda. (LICO): The role of leadership in motivating and retaining volunteers in social enterprise.

Erick Uyirwoth

Studenteropgave: Masterprojekt


Over the years, social enterprises and NGOs have been constrained in their operations in one way or the other by financial and human resource, among others. Some of them have capitalized on the service of volunteers to partly address some of those setbacks. The challenge they face with the volunteers again is how to attract, motivate and retain them considering the fact that some volunteers decide to leave when these Organization still need their services.

This paper has examined the role of leadership in addressing the challenge of volunteer retention and motivation. Using the leadership motivation theory (The path goal theory), this paper has examined the role of leadership in retaining and motivating volunteers with the aim of ensuring that these organization remain sustainable. The research was conducted qualitatively using a single case study with “LICO” Uganda. In total eight (8) telephone interviews were conducted with eight (8) different respondents. The Executive Director, Program Manager and six (6) randomly selected volunteers.

The analysis was based on data obtained from the telephone interviews. The objective of the analysis was to find out how the leadership of this organization can apply the four (4)-leadership style under the path-goal theory in trying to motivate and retain these volunteers. Therefore, the analysis was focused on finding out how the leadership can apply “Directive, Supportive, Participative and Achievement oriented leadership style” to try to motivate and retain the volunteers in this organization.

According to the findings, “Directive, Supportive and Participative leadership style” are instrumental in motivating and retaining the volunteers. However, it was a bit difficult to suggest how the “achievement-oriented leadership style” can be applied in trying to motivate and retain the volunteers at this particular organization although it could be relevant in other organizations.

In the final part of this paper, basing on the case findings, I suggested some ways of how the leadership can work towards retaining and motivating these volunteers with an objective of remaining sustainable.

UddannelserMaster i Socialt Entreprenørskab og Management (SEM), (Masteruddannelse) Master
Udgivelsesdato26 maj 2016
Antal sider57