The purpose of this report is to find indications of gender’s role in the perception of fully autonomous vehicles. Through the use of a short qualitative interview and a focus group, the opinions of a small group of Danish people on the subject are gathered and subsequently analyzed. This research is conducted within the methodological framework of grounded theory, and thus the selected theory for the discussion which includes Roger’s diffusion of innovations, Goffman’s “Face-work” and Millot’s thoughts on human-machine systems, was chosen based on the analysis of the empirical data collected in the focus group. The scope of this investigation is narrow, with seven people included in the single focus group conducted, although the results somewhat align with previous quantitative research on the subject. Namely it is discovered that there is indeed a difference in the opinion of men and women concerning autonomous vehicles, although this difference is not as clear cut as previous research has sometimes indicated. Based on this report’s findings, we recommend focusing future research on the topic of safety and gender, utilizing focus groups and qualitative interviews within a traditional hypothetico-deductive approach.
|Uddannelser||Basis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||18 dec. 2017|
|Vejledere||Hans Christian Asmussen|
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