Fødevareinformation: Food information

Andreas Sandby Lissau, Alexander Holmgaard Andersen & Benjamin Riis Pedersen

Studenteropgave: Semesterprojekt


This paper examines the possibility of helping consumers in choosing climate-friendly foods when shopping for groceries. The purpose is ultimately to put forward a suggestion for a design that can provide the information needed to evaluate which affects the production of specific foods have on the climate. The assumption that a great fraction of consumers prefer to shop climate-friendly products, but feel that there is a lack of climate-related information, is tested through quantitative methods, more specifically a consumer survey. In an attempt to further examine the potential of an actual reduction in greenhouse gas emissions through a change in the consumption of food, the paper uses statistics from different sources to clarify the actual impact that the global food production has on the climate. Followingly the paper draws on various sociological theories to understand and analyze the challenges that appear when attempting to inspire a change towards climate-friendliness in individual consumer decisions, also analyzing to which degree these are habitual or deliberate. On the basis of this analysis of social structures, the paper then discusses how these structures complicates or allows the implementation of a new element in consumer habits. The paper then draws on Soft Design Science Methodology to simplify the process of coming up with a design that both distributes the relevant information and at the same time can find its way into the pattern of consumer habits. The design that resulted from this process is an app for smartphones, because - out of the different designs evaluated - an app seemed to meet the requirements the best. In addition to the analysis, the paper will shortly discuss whether the idea of an app as an important part of the habits of consumption is a possible solution. The paper concludes that there is an actual potential for a considerable reduction in the emission of greenhouse gases through a change in the consumption of foods. Generally speaking it can be concluded that there is a demand among consumers for information concerning the climate impact of foods. However, it is also evident that food consumption does exclusively a rational act; to a great extent it seems to be guided by individual habits that are formed through one's social life. For this reason, an information distributing design is not necessarily enough to bring about a change in consumer habits. Still, considering that the climate-friendly agenda is continuously taking more focus, a design like this could come in handy for individuals that want to engage in a more climatefriendly food consumption.

UddannelserBasis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato19 dec. 2015
VejledereErling Jelsøe


  • Food information
  • Climate changes