EU – forbrugernes union: Danske mediers framing af EU i artikler om dataroaming

Nicklas Bunck Sørensen Andersen, Perry Macleod Jensen, Mie Haugaard Christensen & Lea Emilie Guichard Pilsborg

Studenteropgave: Bachelorprojekt


This paper investigates what danish newspapers have written about data roaming, and how the European Union is framed in this coverage.
Theoretically, our starting point is the two levels of agenda-setting theory including the concept of pseudo-environment and framing theory. This formed the basis for an analysis of 169 articles from danish newspapers in the period of July 2006 till March 2017, which deals with data roaming and the EU.
The analysis consists of two parts: A quantitative content analysis that aims to answer what has been written which simultaneously forms the basis of the second part: A qualitative framing analysis.
Based on this we can conclude that the articles are consumer oriented and primarily covered in niche sections like business. Source usage indicates that daily newspapers mainly use danish sources, and there is therefore a tendency for domestication of the case. This is supported by the fact that the articles are often framed on the consequences for the danish consumer rather than focusing on the impact of the legislation on all European citizens. The conflict in the stories is played out between the EU and the telecommunications industry, which is not expressed through the cited sources, but rather through the language of the journalist. Here, the EU is framed as a warlike institution that fights the enemy, understood as the telecommunications industry, to protect its citizens. A key point here is that the framing of the EU is constituted in opposition to the telecommunications industry.
This creates a pseudo-environment in which a common European history is domesticated and becomes a tale of how the EU wins the war against the evil telecommunications companies, where the primary focus is the economic consequences for the danish consumer, rather than political discussion on whether the EU should regulate the telecommunications industry.

UddannelserBasis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Bachelor
Udgivelsesdato17 jun. 2017
Antal sider48
VejledereMette Rolan-Kjærsgaard


  • framing
  • EU
  • dataroaming
  • journalistik