Ethics Within Nike

Lauren Tracey Betti Welsh & Hakan Eroglu

Studenteropgave: Basisprojekt


This project addresses ethics within the business world. The business that is evaluated is the company Nike, since it is arguably the biggest athletic wear company in the world. This project seeks to understand how ethics are not the main focus in Neo-liberalism, instead, surplus is- which leads to the critique of the company. This critic did eventually happen in the early 1990’s where several cases of labour abuse happened in the company's production factories which led to the introduction of Corporate Social Responsibility (CSR). The problem with CSR is that many sees it as a business hiding its issues that are present. We are interested in understanding how businesses outsource their production to countries where they can get away with abuse of labour, such as low wages, low taxes, etc. To understand this we drew upon Aloy Soppe’s definitions of business ethics and several definitions of CSR, since there is no universal definition. From Soppe, we get an understanding of how ethics are in a firm and, additionally, we use Dahlsrud five dimensions and compare it to Soppe’s ethical framework within ‘The Ethical Theory of the Firm’ . From these five dimensions, this project focuses on three: economic dimension, stakeholder dimension, and social dimension. By the end of the project it will be clear how Nike has evolved from a scandal struck company in the 1990’s, to become a more desirable and produce an even larger amount of commodities for the population. Furthermore, one realizes that Nike’s ethics have changed positively yet Nike acknowledges issues still occur though assures they are being solved with time.

UddannelserBasis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Bachelor
Udgivelsesdato25 maj 2016
Antal sider43
VejledereNiklas Alexander Chimirri