with the increased awareness among consumers of ethical issues regarding businesses, and their practices, ethical marketing became an important tool for new companies to take hold of a new niche, and for the older companies to not lose customers. through using surveys, we tried to investigate if customers do choose brands that use ethical marketing as a tool to communicate a message of ethical practices to consumers. through our study of the subject, we argue that the use of ethical marketing can lead to consumers buying the brand marketed, even though it might be more expensive. also, that ethical marketing indeed can be used as a tool to increase prices.
|Uddannelser||Erhvervsøkonomi, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||17 dec. 2018|
|Vejledere||Niels Nolsøe Grünbaum|
- etisk marketing