This paper is looking to examine the possibilities in which data ethics can be used to tailor the value proposition of a business, in order for their business model to provide a competitive advantage. It is seen from different researches conducted by reputable companies such as IBM, Microsoft, and Accenture that the awareness for data ethics and privacy has increased, both on the user side but also at the executive level. In order to see whether or data ethics can be a competitive advantage, a competitor analysis was conducted within the Health & Fitness industry for mobile apps. In this industry, we have seen that giving a sense of data ethical approach towards your customers can result in a competitive advantage, although more research in the matter is required in order to pinpoint precisely how data ethics can be used as a value proposition in order for a company to further strengthen its position on the market.
|Uddannelser||Virksomhedsledelse, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||27 maj 2019|