Et speciale om subjektiv oplevelsesværdi - en teoretisering og metodeudvikling

Sarah Birthe Rytter & Katja Rindahl

Studenteropgave: Speciale


This thesis aims to contribute new knowledge of experience by focusing on the fundamental methodological questions of how to examine experience value. This thesis is developed as an adjunct to the focus on applied research which dominate the literature of experience research and experience economy, that grew with inspiration from Pine and Gilmore and struck roots in Denmark and especially in Roskilde and Aalborg. The strategic and technocratic interests -- in increased value creation and optimisation of experience design -- are inclined to focus on experience value, when it is commercially relevant. Furthermore they are inclined to simplify the understanding of experience in time, as before, during and after. This thesis insists that methodological rigour during the examination of experiences can give nuance and develop current models and thinking. The thesis is focused on investigating methods of experience analysis and explore three examples of professional academic perspectives, that are fundamental to Performance Design. The intention of this thesis is to develop a scientific analytical method, which performance designers can use to describe individuals’ experiences. This thesis starts off with a sceptical look at what experience value is, what it relates to and how it can be analysed. The aim of this thesis is to explore how a performance designer can relate to and investigate the relation between the individual and an experience design along with the subjective experience value, which is here enabled within the individual. This includes which processes and elements that comes into play in the individual’s assessment of the experience. Therefore the thesis aim to develop and construct a philosophical and methodical based theory of the individual’s experience value. This with the purpose of clarifying the possibilities of studying and documenting the potential meaning a designed experience can have to the individual; not excluded in the experience situation, but extended to the everyday life of the individual. This thesis’ investigation of analytical methods is inspired by hypothetico-deductive methodology. The thesis’ analysis is using preliminary hypothesis, which is used in the analysis of three examples of experience analysis. The theoretical frame takes its point of departure in performance-design and research in social-, neuro- and cognitive psychology. Qua the inspiration from the hypothetico-deductive method, the preliminary hypotheses will be challenged by analysing three examples of empirical analytical methods, which are founded in their subject-specific field: design-, audience-, and performative space research. This thesis will discover methods that are not widespread in the field of experience studies in Denmark. The thesis examines and clarifies the methodological and subject-specific differences in an attempt to develop, nuance, strengthen or weaken the thesis’ theorization of the term subjective experience value and developed hypotheses regarding methodological procedures. Furthermore the possibilities for research of subjective experience value in practice, will be analysed and developed and there will be concluded theoretical and methodological founded analysis principles, of which a performance designer can create a performative space wherein subjective experience value can be analysed. This thesis theorise that subjective experience value, is something that exists at a deep and reflective level within the individual, established after the experience situation has taken place. The subjective experience value is in constant negotiation and in development within the individual. This do to the fact that the individual is in constant confrontation with the social outside world, which influences the individual’s scale of value and experience background. Moreover the perception that an experience is an ongoing process with no end result, means that there can never be a final subject experience value. Therefor this thesis argues that subjective experience value can have multiple content and different functions. Subjective experience value can occur in the individual’s unconsciousness in their day to day life, as part of the individual’s self (personality), but this can only be analysed with the individual's knowledge of it, by a recognition process. The recognition process must rely on bodily and reflective (cognitive) methods, where unconscious reactions to outer stimuli can be made known for the individual, to produce feelings, moods and specific cognitive states, to become the point of origin of dialogue and recognition. In this way this thesis argues how a performance designer can, with scientific reasoning, study and document sensuous, emotive, and cognitive experience processes and thereby a subjective experience value.

UddannelserPerformance-design, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato8 apr. 2016
VejledereFabian Holt


  • subjektivitet
  • kreative øvelser
  • oplevelsesværdi
  • teoriudvikling
  • analyseprincipper
  • metodeudvikling
  • oplevelsesforskning
  • experience
  • performativt rum
  • oplevelse
  • oplevelsesøkonomi
  • hypotetisk-deduktiv metode
  • speciale
  • performance
  • individniveau
  • refleksion
  • performancestudier
  • subjektiv oplevelsesværdi
  • intuition
  • performance-design