Et nudge i kantinen på RUC - nudging og dialogisk samarbejde

Maya Camilla Bluhme, Thea Bryder Nielsen, Maria Forsbeg & Isabella Victoria Olsen

Studenteropgave: Semesterprojekt

Abstrakt

The purpose of this project is to examine the concept of nudging and how it can be used to influence people’s behavior in the canteen of Roskilde University by testing eight prototypes of nudging. The prototypes have been developed by the project group based primarily on the theory presented in the book Nudge by Richard Thaler and Cass Sunstein. The testing of the eight prototypes will be recorded on a go-pro camera and afterwards the data will be processed to measure the effect. On the basis of dialogic communication with the employees and customers of the canteen the problem identification will be created, and the process and results will be assessed in interaction with the persons involved. Furthermore an analysis of the dialogic communication will be produced based on the interviews with the canteen employees made before, during and after the testing of the eight prototypes of nudging. It will be concluded that nudging is not sufficient to solve the problem concerning the line around the buffet in the canteen. The reason why nudging will not be sufficient is that the data processes and the dialogic communication analysis clarify that first and foremost the canteen needs reconstruction in order to make more space around the buffet and create a better structure of the placement of food and cutlery. In case these improvements do not result in a solution of the queue problem, nudging could be the answer to the problem, since the conditions for making a good nudge will be met.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato10 jun. 2015
VejledereHans Christian Asmussen

Emneord

  • Dialogisk kommunikation
  • Cass Sunstein
  • Nudging
  • Roskilde Universitet
  • Richard Thaler
  • Louise Phillips
  • Mikhail Bakthin
  • Forsøg
  • Martin Buber