This project seeks to investigate how to motivate its desired audience into participating in a collaborative networking media, that centers around problem identification and solutions in a modern society. The empirical work of the project is mainly gathered through a methodological design focusing on qualitative interviews. Based on the statements of our target audience informants, we chose to explicate Hartmut Rosa’s (2014) theory on alienation and accelerations as the grounding theory, supported by Rasmus Willig’s (2013) theorization of criticism. By presenting an alternative model for segmentation of the target audience, we attempt to clarify how the audience can be motivated to participation. Through a two-part analysis we conceptualize our informants experience with the process of acceleration, and produce a valid answer on how the networking media should operate, in order to motivate the targeted audience.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||29 maj 2017|
- Socialt medie