Entrepreneurial Application of Project Management Tools - A startup venturing in the Sharing Economy

Pablo Lai Arce Aravena

Studenteropgave: Fagmodulprojekt


The aim of the research project is to examine tools within the business discipline, with an emphasis on project management, in an entrepreneurial setting. As a result, the entrepreneur managed a hypothetical launch of an e-commerce platform. The paper seeks to utilize relevant project management tools, and analyse the impact these have on the planning and decision-making of the entrepreneur in a startup context. This is done to test whether these tools can add value for entrepreneurs when planning the launch of new business venture. The combination of the chosen methods of various disciplines, allowed the project to conclude that industry in question would be attractive in the case of the startup. Furthermore, throughout the project, it became evident that the use of the chosen business tools could aid the entrepreneurs to an extent. The project management discipline proved useful in general for planning startup phase of the hypothetical business. However, the conclusion expanded on the notion by adding that such methods should not be utilized exclusively, but instead in combination with other tools from the business disciplines.

UddannelserVirksomhedsledelse, (Bachelor/kandidatuddannelse) Bachelor
Antal sider57