This study investigates how usability on a cover page can affect the user’s interaction with the functions of the cover page. The motivation for the project is that the cover page is the first thing a user is presented for when they visit a web shop, and therefore it has a great influence on how it’s users will experience what they need and how fast they can do it.
Shopping online has become more normal in recent years, and therefore web shops should not only make sure that they are updated but also useful to the visitors. The main task of this study is to find some improvements to make on the jewellery store; Pico’s website which the project collaborates with. The study started with two qualitative interviews with two of Pico’s employees. These interviews clarified some problems with the web site as it is right now, and they also had some wishes for a new web page.
A comparative analysis of the use of Pico’s web site and two other jewellery web shops, based on user tests defined by Gregersen et.al. had the purpose to show what works on a cover page and what makes the use difficult. To analyse the usability of the three web shop`s cover pages, we used Jakob Nielsen’s understanding of the term usability; which includes the quality components Learnability, Efficiency, Memorability, Errors and Satisfaction. Users should evaluate how they experienced the usability on the website when they performed a specific task. The evaluation of usability is a method that Morten Hertzum use to define the severity of the user’s problems. The user tests showed that the greatest problem on Pico’s cover page is that the pictures doesn’t lead the user to a jewellery when they click on them. The Errors, caused by lack or appearance of Learnability, Efficiency, Memorability and affects users’ Satisfaction and therefore also the Usability on the web page.
|Uddannelser||Informatik, (Bachelor/kandidatuddannelse) Bachelor|
|Udgivelsesdato||19 dec. 2017|