This paper takes its point of departure in a website prototype named Design 1.0. This newly created prototype is a re-design of the Danish artist HuskMitNavn’s current website. The aim of this thesis is to examine how representatives from Design 1.0’s target group understand and interpret Design 1.0s layout. Additionally, the thesis will then observe how certain cultures affect the understandings and interpretations of the aforementioned representatives. The study has a social constructivist and a hermeneutic approach to the subject. We have completed four interviews with representatives from our target group. The empirical results, collected from the interviews, are structured and analysed on the basis of Roland Barthes semeiotic theory (1964) and Andreas Reckwitz’s theory about social practices (2002). It is also based on Stine Lomborg’s genre theory (2011) and Kim Schrøder´s multidimensional model for reception analysis (2003). In the study we found that the representatives from Design 1.0s target group understood the design of Design 1.0s layout as minimalistic and manageable. However it was concluded, that the prototype lacks a unique and interesting element in its design and that other design elements such as the websites message and purpose has to be changed for satisfying the user of Design 1.0. We also found that the representatives understanding and interpretation of Design 1.0s layout is based on their knowledge and routines on the Internet, as a social and cultural practice. In the end of the thesis we have developed a list of recommendations for HuskMitNavn, which we believe is useable for designing and creating his website.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||2 jun. 2014|
- Social praksis
- Reception af hjemmesider