You do not have to read or view an unpleasant high amount of news from the last half of 2006 or the first half of 2007 to notice that something has changed within the media coverage of the global warming-issue. Climate changes are no longer reserved specialised newspapers but are exposed on all media platforms. The issue is no longer primarily referred to small paragraphs, but decorates international mainstream front-pages, and it has become a new political battlefield. But more specifically – what has happened to the discourse, to what extend and why? This master thesis looks from a Danish point of view into this advance of the construction of climate change by analysing how the issue is presented in Politiken, Berlingske Tidende and Jyllands-Posten from 15 September 2006 to 30 April 2007. The theoretical basis takes its starting point in Ulrich Beck’s Risk Society, which is supplemented by classic agenda setting theory. A theoretical foundation, which together with a snapshot of the existing research in the field, constitutes the superior framework of the following quantitative content analysis (with certain qualitative marks). The content analysis confirms that climate change has become more salient on the media agenda – especially in the spring of 2007. But above all it concludes that the issue primarily is interpreted as an acute problem, which demands immediate action. The staging of the issue is often marked by a dramatic linguistic structure, however, only to a minimal extent, it can be labelled as ‘climate porn’. The analysis further reveals that the discussion primarily is constructed in a political context, which has thus overtaken the leading role from the scientific point of view. This matches the fact that the main focus of the period is normative and primarily aimed at solutions rather than causes and consequences – and especially political solutions. The discussion is not about whether human-induced global warming is real or not, but concerns what to do about it. On this set the thesis claims that the Critical documenting environmental journalism, as Pierre (1996) defines it, is back after more than a decade of Popularised (consumer-oriented) environmental journalism. The coverage is also claimed to be found at the second stage of Downs’ issue attention cycle – a period of alarmed discovery and euphoric enthusiasm mustered to generate solutions of the problem. In the closing remarks it is pointed out that there seems to be more ‘political symbols’ attached to the discussion than ever. Can that secure the privileged position of the issue on the political agenda and ultimately convert Politicians’ words to concrete action? That is a question the thesis hands over to the future.
|Uddannelser||Journalistik, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||14 aug. 2007|
- global opvarmning