The aim of this thesis is to examine tweeters’ use of the hashtag #oprah2020 on Twitter, after Oprah Winfrey’s speech, at the 76th Golden Globe Awards in Los Angeles 2018. This thesis will explore the tweeters motive behind this action, and how the social action, using #oprah2020 on Twitter, has been interpreted by the established media. In theoretical and methodological terms, we have used the framework of Scollon & Scollon’s Nexus Analysis to provide an understanding of this social action. Nexus Analysis is a nuanced approach to Mediated Discourse Analysis, which provides us with a macro and micro approach to cover the discourse cycles of a social action, such as using a hashtag on Twitter. The Nexus Analysis defines a social action as a Nexus of Practice; an intersection of three key factors Discourses in place, Historical Body, and Interaction order. In other terms, a Nexus of Practice is the combination of trajectories when people, places, discourses, objects, and other elements come together. The Nexus Analysis includes theories by James Wertsch, Nishida Kitaro, Pierre Bourdieu, Erving Goffman, Kenneth D. Burke, and Adele Clarke. As suggested by Scollon and Scollon, we have gathered our empirical data by doing an observational study on Twitter of the tweets including #oprah2020 created by California based tweeters, as well as, sending out a qualitative survey to the same tweeters. By doing a study on tweeters’ use of the hashtag #oprah2020 on the social media platform Twitter, in regards to the relations between their motives and the societal discourses of this phenomenon, we conclude that there is a constant transformation in the meaning formations of the why and how the hashtag is used. Keywords: Nexus Analysis, Mediated Discourse Analysis, Oprah Winfrey, Digital Social Media, Twitter.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||3 mar. 2019|
- Mediated Discourse Analysis
- Oprah Winfrey