En multimodal analyse af interesseorganisationers hjemmesider i forhold til psykiske lidelser og etnicitet

Trine Drechsler

Studenteropgave: Speciale


The purpose of this thesis is to examine the significance of visual representation on the internet for the understanding of psychiatric disorders, both at an individual and public level. Several research articles show that online counseling can assist in the treatment of mental disorders, it may also encourage minorities to seek help at an earlier stage than they would through the conventional health sector. Drawing on these articles, we selected three Danish organizations that focus on various mental illnesses for further study. In our study, we examine to what extent and how these organizations target ethnic minorities on their websites, particularly in terms of visual representation.

We conducted a multimodal discourse analysis of the three organizations’ webpages. The outcome of the analysis demonstrates a lack of visual representation of ethnic minorities by all three organizations. Furthermore, when analysing the visual communication critically, we found that one of the organizations’ website reproduces a stereotypical representation of a person with an eating disorder. Such a reproduction may have detrimental effects on the organisation’s potential to guide and advise ethnic minority groups in the Danish society. Thus, we conclude that if the three organisations were to base their communication on more research, they would be able to reach a larger part of the ethnic minority population and succeed in establishing themselves as a secondary support system to the conventional health sector.

UddannelserKultur- og Sprogmødestudier, (Bachelor/kandidatuddannelse) KandidatKommunikation, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato19 aug. 2019
Antal sider108
VejledereLise Paulsen Galal & Sanne Knudsen