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Emma Høj & Louise Grønkjær

Studenteropgave: Speciale


Until recently there has largely been scientific consensus that the Danish press system can be described as The Omnibus Press, which among other things is characterised by aiming at all readers, by a broad news selection, and by a clear separation of news and opinions. However, throughout the last decade this consensus has seemingly eroded. Some Danish media researchers have suggested that we have witnessed a transformation of the Danish press system since the beginning of the millennium, and consequently this calls for a new definition. Ida Willig and Stig Hjarvard are among these media researchers. In 2007 Willig and Hjarvard each published results of theoretical investigations into how to understand the structural changes that the Danish press system has undergone and their effects on the journalistic output. What Hjarvard and Willig both have in common is the interpretation that the increased commercialization and competition results in more opinionated journalism. They do however differ by using different terms to describe why and how this is the case. Willig argues that newspapers try to position themselves by targeting specific segments that are defined by their lifestyle and consumption habits. Hjarvard argues that the newspapers try to position themselves by sharpening their political profiles. They both argue that this can be traced in the journalistic output. This master thesis investigates whether these recent theories about the changes in the Danish press are reflected in news journalism today. The findings are based on a case study of two large daily newspapers Berlingske and Politiken and their coverage of the asylum restrictions passed by the Danish government in November 2015 and January 2016. It further investigates whether these changes are described best by the term politicisation or segmentation. Our research shows that Politiken’s coverage of the asylum restrictions was notably opinionated, while Berlingske’s coverage to a great extend was perceived to be neutral. This could point towards a more divided press system where some newspapers still act as traditional omnibus newspapers while others are becoming more subjective. Furthermore, this thesis concludes that the changes are best described through the term politicisation. We did however find it necessary to interpret the term politicisation in a more ideological way than Hjarvard. To conclude, this thesis suggests a new archetypical description of the Danish press system today: The Ideology Press.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato28 jun. 2016
VejledereMark Ørsten


  • politisering
  • segmentation