En fænomenologisk analyse af falske nyheder i Danmark

Radda Malla, Benjamin Eikeland Timmermann, Jonas Munch Johansen, Sebastian Schlüter Jacobsen & Josefine Gustafsson Mohr Hansen

Studenteropgave: Fagmodulprojekt


The extensive literature on propaganda and spin shows that the
phenomenon of Fake News is not a new concept itself;
nevertheless, the problem is increasing and the term has gained traction after
President Donald Trump’s frequent use of this. In March 2017, we developed a
campaign with the purpose to inform young news readers of the importance of
source-critical thinking and possessing the tools of being able to differentiate
between true and false news. However, there is no clear definition of Fake News.
This study seeks to gain knowledge on the target group through
phenomenological theories and analyzes and hereafter contribute to a further
development of the campaign.
The selected empirical data has been analyzed through the descriptive
phenomenological tradition of Reflective Lifeworld Research and Sense-Making
Approach by Brenda Dervin. The analyzes has brought topics such as
stigmatization and user consumption of news media. One of the respondents
defines Fake News as more than just a falsehood of information, but describes it
as colored news trying to promote a political motive. The second respondent sets
criterias for the credibility of a news source, such as the credibility of the source
and language dissemination of the news. Both respondents build bridges based on
their social heritage and social environment. Furthermore, both respondents
mention that they make use of their experience to build bridges through common
sense – this common sense is characterized by their life experiences.
In conclusion, there is no definitive understanding of what defines Fake News
amongst the target group. Fake News defines as anything in between the lack of
data that supports a statement and colored news that wishes to promote a specific
political motive. For the target group to navigate among the daily news wave, they
set up some criteria that help determine the credibility of the news.
Furthermore, this study concludes, that the further development of the campaign
must be more visual in terms of colors and images to maintain the interest of the
target group. In further development of the campaign it is essential that it meets
the target group at eye level, where the campaign's headline is more clear and

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor
VejledereTine Rosenthal Johansen


  • falske nyheder
  • fake news
  • fænomenologi