En analyse af CSR i Danmark: An analyses of CSR in Denmark

Morten Thornelius

Studenteropgave: Semesterprojekt

Abstrakt

This project examines how companies and Danes relate to CSR and how their between each other priorities CSR activities. The project intends to find out how companies priorities their CSR activities and if companies use CSR because of a long-term focus on economic profit or a short-term focus on easy made profit. The Danes CSR activities are used in the project to compare CSR activities with companies, so a correlation between them can become visible. The purpose of doing this is too determine if both companies and the Danes priorities long-term focus on economic profit or easy made profit on the short-term within CSR activities. The companies CSR activities are investigate through a limited focus on three focus areas, with is based on Figure 1.1, which in the figure, can be seen as the seven blue boxes. The company’s empirical data is based on a study from Deloitte in 2012, a study from Lederne in 2009 and a statement in an article made by KMDs CSR chief Mikkel Klausen in 2012. The Danes priority of CSR activities is also limited to three focus areas, and is based on empirical data from Radius communications “CSR og skatte” study from 2012 and Europa Commissioners study “Erhvervslivets indflydelse på samfundet”. The projects first theoretician is Adam Smith, which will be used to describe human self-interest in the project, and why we humans often only worry about our self. The second theoretician the project will use, is Anthony Gidden with is theory of structuration. The theory will be used to explain the companies and the Danes mutually influence on each other. The companies limited areas of focus within CSR activities showed itself too be: employee relations, customer relations and last the environment. The project understood this out from the viewpoint of Adam Smith, as company’s self-interest and that company’s priorities short-term easy money making and not long-term economic stability through prober CSR implementation. The Danes limited areas of focus within CSR activities showed itself too be: job creation, business tax and last the environment. The project understood this, just like with companies, that Danes also priorities the short-term easy money making aspect of CSR activities and doesn’t give long-term CSR activities economic credit. The projects end conclusion ended up with, through Anthony Giddens theory of structuration, that both companies and the Danes priorities short-term easy money making work with CSR. This means that CSR activities in companies stay short-termed, and that companies, as well as the Danes doesn’t affect each other to long-term CSR activity in the Danish community. The Companies and the Danes priority of their own short term interest, led to a criticism of the very concept of CSR, and the implication of it as a thing, which is done only because that it is expected and not because of the economic advantage with long-term CSR work can achieve.

UddannelserBasis - Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis
SprogDansk
Udgivelsesdato19 dec. 2013
VejledereHans Beck

Emneord

  • CSR
  • Holdning til CSR
  • opinion of CSR