This study focuses on communication in campaigns that deal with people suffering from mental health problems. It examines what potential the nation-‐‑wide campaign EN AF OS and its campaign elements have to destigmatise the taboo about people with mental health problems in the Danish society. The paper places particular focus on the meaning of stigmatising for the individual. Furthermore it focuses on what tools the campaign elements contain. The paper describes stigmatising in the community using Per Vendsborg and Erving Goffman’s theories concerning stigmatising. An analysis of interviews with Project manager Johanne Bratbo and Project coordinator Anja Kare Vedelsby show what underlies the campaign. A discussion of whether the campaign reaches the main population or not shows a disagreement between EN AF OS’ research and this paper’s research. A critical view of EN AF OS’ strategic communication leads to the conclusion that the campaign use the wrong strategy to make a change of attitude. Furthermore the paper concludes that it takes a long time to make a social change and thereby a destigmatising.
|Uddannelser||Basis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||25 maj 2016|
- EN AF OS