Employee motivation in a non-profit organisation: Case Study: Blå Kors

Amanda Deborah Norma Rodrigues, Carolina Passos Ruvald & Stanimira Nikolaeva Svetleva

Studenteropgave: Fagmodulprojekt


Non-Profit Organisations are characterised by their dependence on their workforce. The functioning of such organisation commonly leans towards the service sector and so the employees play a vital part in the core function of fundraising, which in turn enables the organisation in furthering its cause. This feature, as well as the popular trait of non-profit organisation’s dependence on voluntary labour, also brings us to the importance of job satisfaction or employee motivation and commitment in this form of organisation. Through this project, we wanted to assess the influence of any rewards the employees may receive on their satisfaction or motivation and commitment to the cause of the organisation. The study of Blå Kors was made with a clear distinction between compensated employees and volunteers. The conclusion is that the factors fostering job satisfaction in a non-profit organisation are rather intrinsic, based on different types of intangible rewards, because even when employees are volunteers and do not get paid, they genuinely enjoy their work. Their common reason for working in a non-profit organisation is the sense of meaningfulness they find in their job and they tend to be more committed to the cause, rather than feeling attached to the organisation itself.

UddannelserVirksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor
Antal sider66