E-branding og e-marketing af 3F - et casestudie

Astrid Isabella Brødsgaard, Nagihan Celik & Michelle Lyager Johansen

Studenteropgave: Semesterprojekt

Abstrakt

This project is a case study of the e-branding and e-marketing of 3F, a worker’s union, with a focus on which effect their e-brand has on current and potential members, as well as how successful this e-brand is at attract-ing and keeping members. Some of the aspects explored are the importance of the e-brand’s appearance, the increasing expectations of the members as well as the union’s apparent quality and availability according to its members.

UddannelserBasis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis
SprogDansk
Udgivelsesdato28 jan. 2014
VejledereAda Scupola

Emneord

  • Fagforening
  • 3F
  • E-marketing
  • E-branding