Du ved, hvad vi står for: Dansk Folkeparti

Sarah Alberg, Julie Andersen, Josefine Kondrup, Simon Engholm & Johan Steuch

Studenteropgave: Semesterprojekt


This study aims to illuminate the strategic communication and usage of language applied by Dansk Folkeparti. The study’s starting point is Dansk Folkeparti’s notable gains at the latest general election, which is why it is interesting to examine what causes this gain. The study analyses how the party frames the meaning of words in relation to immigration. It also analyses how argumentation is angled intentionally according to the specific case, and what role this plays when the listener receives the message. A discussion is also carried out, in order to identify whether Dansk Folkeparti use strategic persuasion or rhetoric manipulation when presenting their arguments. Dansk Folkeparti frames “visible minorities” by disassociating them to “ethnic Danes”. In their argumentation against immigration, they angle their arguments according to what suits their situation best. They also use actio as a part of their argumentation, as delivery enhances the messages and the reliability. The discussion illustrates how Dansk Folkeparti manipulates the receivers by using concealment and distraction as manipulative metods. Dansk Folkeparti manages to evade the objective truth, by using these strategic tools. They also manage to control the discourse in our society that exists around the term “visible minority”.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato20 jan. 2015
VejledereSine Carlsen


  • De etniske danskere
  • Topik
  • Politik
  • Manipulation
  • Strategisk kommunikation
  • Retorik
  • Actio
  • Den synlige minoritet
  • Framing
  • Dansk Folkeparti
  • Invandring
  • Kommunikation