DSB og Waterfront italesat - En analyse af samspillet mellem diskurser og identitetsperformances.

Dorte Nordahl Friis

Studenteropgave: Speciale

Abstrakt

DSB (Danish State Railways) is a public organisation, which provides almost all public train transport in Denmark. In 2013, the organisation was widely criticised in the media for paying a lobby company (Waterfront Communications) for employing a journalist (Lars Abild) in order to keep him occupied with other tasks than the critical investigations of DSB, he had been successfully engaged in for years. The scandal escalated dramatically as it turned out, that the executives of the organisation were responsible and furthermore had tried to gain political influence under cover of a climate network. The involvement of politicians in the scandal was extensive and thus it took four months for a law firm and the attorney general to bring full disclosure to the comprehensive case. This explorative thesis aims to take into account the 'unheard voices' and shed some light on the dominant discourses concerning this case. The thesis is based primarily on a poststructuralist approach to knowledge and discourse. Thus the empirical data is collected and constructed via online surveys and tweets from the duration of the case until after it was 'closed'. A discourse analysis is made to reveal the prevailing discourses from so-called unheard voices. I found that construction of identity plays a certain part in supporting the dominant discourses, which tell a story of a big, corrupt enterprise, which has been using shady methods to avoid criticism. Furthermore, I found that certain variations of self-presentation are used to distance oneself from the organisation. Dichotomies between governmental and private organisations are analysed and illustrate how many of the thesis' participants hold higher expectations to DSB than to other (private) organisations (and are thus more disappointed with the Waterfront case). A constructed concept of dependency (from the survey and the participants answers) is discussed and seeks to bring further understandings to the way discourses of student poverty, independence and freedom of choice can be said to structure the participants' performances. Lastly, conceptualisations from the analysis suggest that ideas of corporations vs. the unheard voices are widespread in the discourses regarding DSB (and the Waterfront scandal).

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Kandidat
SprogDansk
Udgivelsesdato1 sep. 2014
VejledereTobias Raun & Rikke Andreassen

Emneord

  • Identity construction
  • DSB
  • Twitter
  • Discourse analysis
  • Waterfront
  • Communication