DONG i Sydafrika

Rune Sørensen

Studenteropgave: Speciale


The Danish energy company DONG Energy has an elaborated Corporate Social Responsibility policy, but the company has several times been critized for buying coal from suppliers that violate their Code of Conduct for suppliers. This master thesis has looked at DONG Energy's suppliers in South Africa by means of journalistic methods and investigated the conduct of the suppliers. The suppliers create several problems in South Africa – mainly for the environment and for the local population in the mining areas. This is in contravention of the intentions in DONG Energy’s CSR Policy. Furthermore, the suppliers have in several instances had problems with South African legislation which is a violation of DONG Energy’s supplier policy. This Master Thesis has also looked into how the South African Medias portrays articles relating to coal mining and the coal industry in South Africa. It has found that there are more positive articles (2/3) about coal mining compared to negative articles (1/3). The positive articles are being spread and sponsored by the strong and resourceful stakeholders such as the South African politicians and the mining industry. This gives claim to arguments from framing-theory that elites have a hegemonic control of Media discourse. 20 percent of the articles frame coal from an investor-perspective that disseminates the idea that profit is the objective of coal mining. This gives credit to another framing-analysis and several descriptions of South African Medias that describes the Medias as having a neo-liberal tendency. This Master Thesis has also looked into stakeholder dynamics in a case-study of the Acid Mine Drainage contamination of the water supply of a small village in South Africa. It found that the villagers as a weak stakeholder had serious difficulties affecting their situation and securing clean water. Only by aligning themselves to other stakeholders such as the Medias and NGOs and making stronger stakeholders, such as the national politicians and the court of law, their allies did they, after 8 months, succeed in securing clean water. Although some improvements were done at the source of the contamination – the mining companies and old defunct mines – the contamination has not been effectively stopped. This illustrate that the environment often loses in stakeholder- dynamics and the difficulties weak stakeholders face in South Africa when confronting stronger stakeholders.

UddannelserInternationale Udviklingsstudier, (Bachelor/kandidatuddannelse) KandidatJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato24 mar. 2014
VejledereMads Kæmsgaard Eberholst & Ole Bruun


  • Stakeholderteori
  • Kul
  • CSR
  • Stakeholder
  • DONG
  • Framing