Donald Trump mundtlig kommunikation

Annie Saugstrup, Torsten Cordes, Sascha Kael Rasmussen, Karina Hansen, Annica Engelund Hagelberg Møller Busch & Martin Brølles Frederiksen

Studenteropgave: Basisprojekt


This project investigates how Donald Trump establishes his credibility, ethos, in his spoken communication. We also discuss whether populism-theories and framing could compensate for any missing credibility within Trumps communication.
In doing this we are examining what it is Donald Trump is able to do with verbal communica- tion and how he has averted disastrous statements and still maintained to seem trustworthy in the world’s most important office. We do this using both classic and modern ethos-theory, also including whether his statements and means possesses qualities of populism.
The first part of the project is a definition of ethos and a listing of our used theorists and their theories: Aristotle, Jørgensen, Villadsen, Gabrielsen, Christensen, Kjeldsen and McCroskey. Af- terwards we move on to the methods used in our analysis, including how we intend to use our theory.
The analysis is based on our theory and a great part of it consists of different McCroskey and Aristotle categories, which are used to explain Trump’s ethos. In addition to that, we use the other theorists to analyze other factors of ethos, such as direct and indirect ethos appeal, use of examples and authenticity.
We examine and discuss populism and framing as different aspects of Trumps communication with, and relation to, the American voters. While an ethos analysis is seldomly seen in the news and articles, framing, and especially populism, has become frequently used phrases for describing political discourse in mainstream media. In our discussion between these methods of communication it becomes apparent that voters can be swayed in a certain direction by the use of different rhetoric methods.

UddannelserBasis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Antal sider54
VejledereJonas Gabrielsen


  • Donald Trump
  • Kommunikation
  • Retorik
  • Ethos
  • Populisme
  • Framing