This thesis examines from a dialogic communication theory perspective, how to understand and utilize digital mediated communication in the context of an organizational collaborative partnership. The theoretic perspective in the thesis is shaped by Mikhail Bakhtins theory of dialogue in which all communication is dialogical in nature. On the basis of this theoretic foundation we’ve shaped three theoretical categories; asynchronous practice, anonymity and also power and influence. These categories come into play in our case wherein Roskilde Museum and Roskilde Library were in the beginning stages of forming a cross-organizational collaboration and in these stages they made use of the digital dialogue tool Godialog. With individual interviews and a focus group interview the thesis examines from a Bakhtian perspective the multiple voices, which constructs meaning and practice regarding Godialog. Through an analysis of the meanings and practices this thesis constructs perspectives on how the digital dialogue tool Godialog co-create openings for and/or closures of the multivocal construction of meaning and whether a digital communication tool can contribute to the negotiation and the organization of an cross-organizational collaboration. The thesis concludes that anonymity is difficult to maintain in an organizational context and that the asynchronous communication practice in the setting of Godialog is not harnessed as a dialogical space of reflection. Instead asynchronous communication co-created practices and meanings in the group of interview participants that constructs Godialog as a management tool. Lastly Godialog were not framed as an opportunity for employees to seek influence and interviewees do not utilize Godialog as a tool to achieve influence. Instead the text created in Godialog reproduces the existing relations between dominant and marginalized voices and the current balance of power among the discursively constructed organizational position.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||30 maj 2014|
|Vejledere||Louise Jane Phillips|
- Digital dialog