Det Lille Københavnerhjem - Markedsføring i en performance kontekst

Hakan Özgür Sahin, Mette Colding-Olsen, Amalie Dahlsgaard Kalledsøe, Lau Kock Pieterson, Frederik Riis Mouritsen & Jonathan Elmgaard Isaksen

Studenteropgave: Fagmodulprojekt


The study examines how we represent Michael Funch Design by performing and creating an event. The focus of the event is to brand the designs we have available, but create interactive communication with the participating audience as well. This design is made to challenge the common way of participating a design-vernissage. This project will have a theoretical base on target groups based on the text of Jan Krag Jakobsen, and an observation on who Funch is reaching out to. Other than that, we look at his own marketing form, how he uses social media to branding himself and his products.
Using performative tools of body, space and interactivity, the project will take a close look on how those three elements will contribute to interaction between performers and the audience during the event. Adding the atmosphere as a tool in the theoretical considerations, it fulfilled the experience of the event. The theory will lead to a strategic plan on the setup of the event, which contributes to the analysis of the event, here our observations serves as the empirical of the project.
There have been several reflections on whether the performative tools have been an indicator of an effect during the event. The study can conclude that using body, space and interactivity, combined with the vernissage of the designs, an interaction between audience and performer will occur. The designs and furniture that was considered during the event, had an influence on the results and the experiences the participant was involved in.

UddannelserPerformance-design, (Bachelor/kandidatuddannelse) Bachelor
Udgivelsesdato18 dec. 2017
VejledereFranziska Bork Petersen