Det konstruerede fjendebillede

Amalie Stenfeldt-Jürgensen, Maria Klit, Cathrine Haven, Julie Østervang Merrild Kristiansen, Tanderup Jensen & Sigrid Maris

Studenteropgave: Semesterprojekt


This project is mainly concerned with how use of language impacts the ways in which we perceive the social world. In Denmark, “immigrants” and “muslims” have become general terms, commonly used to describe a social group harshly attacked in the media and whose bad reputation is by now deeply seeded amongst the danish population. It is our assumption, that this is highly due to the way immigrants and muslims have been portrayed by both the media and politicians in the last few decades. The Copenhagen shootings on February 14th 2015 caused renewed frenzy on issues such as radical muslims, immigration and terror, and gave politicians a unique possibility to regain focus on their own agendas and key issues; this was especially apparent on their social media profiles. Based on this assumption, we wish to investigate this phenomena in order to find out how it can affect the general opinion and discourse regarding immigrants and muslims. Our empirical data consists of specific quotes from a series of personal blogs, Facebook- and Twitter accounts of prominent, danish politicians, all posted between 14.02.15-19.04.15. Our main research questions are the following: By which linguistic means did prominent, danish politicians portray immigrants on social media following the Copenhagen shootings in February 2015? Can this specific type of framing of immigrant discourse in Denmark be perceived as a case of rhetorical manipulation, and if so, how is that problematic? Norman Fairclough's theory of critical language study (CLS) makes for our theoretical foundation, on which we build our analysis. It serves to disclose how the use of language in a society is closely linked to how that society perceives its social reality, and how language and existing discourses are important elements in sustaining uneven power relations and negative images of certain social groups. Finally, based on the results of our analysis, we unfold a critical discussion about what we have identified as unethical framing in politicians’ use of wording and rhetoric on social media. We also discuss whether this helps (re)produce a negative discourse regarding immigrants and muslims in Denmark, and if this can in fact be perceived as a case of rhetorical manipulation. We will do so with the help of George Lakoff’s theory of framing and Nathaniel J. Klemp’s overall points about rhetoric manipulation from his book “The morality of Spin”. These two theories serve to highlight certain ethical challenges that any society where language has power, must consider.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
Udgivelsesdato31 maj 2015
VejledereSine Carlsen


  • Magtfaktor
  • Diskurs
  • muslim
  • Politik
  • Venstre
  • 14.2.15
  • Retorik
  • Sprog
  • #cphshooting
  • Nazisprog
  • Positionering
  • Islamisme
  • Islam
  • Indvandrere
  • Dansk Folkeparti
  • Terrorist
  • Fjendebilleder
  • Racisme