Det interaktive potentiale - Hvordan interaktive grafikker påvirker journalistikkens værdi

Mia Fanefjord Pedersen

Studenteropgave: Speciale


While the use of interactive visualizations in today’s media landscape rapidly increases, questions as to what extent media and users gain value from this communication tool remain unanswered. This study aims to contribute with knowledge on this unexplored field by providing a framework for understanding value creation in news organizations through the use of interactive visualizations. How interactive visualizations affect the value of journalism is crucial knowledge in light of the current and continuous decline in number of readers that traditional media suffer from these years. Along with the digitalization of the news in the beginning of the century a wide range of non-media information contributors have emerged causing news readers to turn away from traditional news organizations and increasingly rely on non-media information contributors to provide content. This has resulted in an information overflow. In an attempt to regain their audience traditional media have long provided content for free through online platforms. Not only has this culture of free shown itself difficult to change in the minds of the readers, it has also prompted a value diminishing practice of content-copying among news organizations, each of them seeking to provide their readers with a maximum supply of news. This has, however, only contributed further to the rapidly growing amount of information that readers are exposed to, leaving them with no chance of filtering or structuring the information provided. In order to deal with this information overflow an increasing number of people simply avoid information, not only news but information in general, diminishing economic sustainability for news organizations and undermining the democratic role of media practice. This development calls for changes in the ways news organizations approach value creation. In order to attract and maintain readers in the future news organization must break with traditional norms and standardized formats of news production and produce content that provides greater value for the reader which cannot be achieved elsewhere. This study aims to investigate to what extent the use of interactive visualizations meets these requirements for future value creation.

UddannelserJournalistik, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato5 jan. 2015
VejledereMads Kæmsgaard Eberholst


  • Value creation
  • Journalism
  • Visualizations
  • Interactive graphics