Det gode liv på Instagram

Julie Malou Brinch Schmidt, Anna Bjørklund Debois, Mollie Theilgaard Christensen & Olivia Amraoui Volf

Studenteropgave: Basisprojekt


A recent study made by Royal Society for Public Health (RSPH) shows that Instagram is the social media that affects young people’s mental health most negatively. The purpose of this report is to investigate how ‘the good life’ is represented on Instagram and how this representation affects young people’s mental health. The methodological approach is based on the theory of eudaimonia by the philosopher Aristoteles and the theory of hermeneutics by the philosopher Hans Georg Gadamer. As a supplement, reflections on the good life, by the researchers Mogens Pahuus and Mihaly Csikszentmihalyi, are included.

Our preunderstanding of the good life is formed from the basic theories of Gadamer and Aristotles. This preunderstanding is in our report exemplified in an ideal Instagram user. On the basis of this ideal user, a multimodal image analysis of the influencer Emili Sindlev’s Instagram profile is presented. Using Mogens Pahuus and Mihaly Csikszentmihalyi’s theories, this report challenges the conceptual representation of the good life on the social media. Happiness and the way to the good life must come from within. Only through active investment of mental energy, we can unfold ourselves and thereby achieve happiness as a way of life; the good life.

It is concluded that the negative effect on young people’s health of today’s representation of the good life on social media is due to several factors. Primarily, it is due to a misunderstanding of what the good life and happiness are. Furthermore, the improper preunderstanding is reproduced and enhanced on Instagram, for example through influencers’ profiles.

As we, in this study, only investigate elements of a phenomenon in progress, it is not appropriate to draw an overall conclusion. This study should be seen as a presentation of tendencies that affect the youth and their understanding of the good life and what makes you happy.

UddannelserBasis - Humanistisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato26 maj 2019
Antal sider50
VejledereFinn Guldmann


  • instagram
  • det gode liv
  • lykke
  • negativ påvirkning
  • sociale medier
  • influencer