Det er okay at spørge: - En kampagne, der bryder med tabuet om spiseforstyrrelser

Christina Orbæk Jensen, Simone Maja Andersen, Niclas Norby, Emilie Kastbjerg Ladefoged & Kian Alexander Andersen

Studenteropgave: Fagmodulprojekt

Abstrakt

The purpose of this paper is to examine how to create the most effective campaign poster targeting the relatives in an effort to help them break the taboo concerning eating disorders.
The paper takes its point of departure in a poster developed by the project group during the first weeks of the semester and revolves around how to optimize the message communicated in the poster.
Through qualitative and quantitative methods, we have gathered a variety of empirical data regarding the poster and its visual elements. With inspiration from Kim Schrøders perspective of reception theory and Henrik Dahl’s on the theory of relevance we have analyzed the gathered data and hereby collected knowledge to a further development.
The results of the analysis reveals that the respondents are mainly positive towards such a campaign; however, we find them to have difficulties with some elements regarding the posters layout. In regards of this insight, it is possible to edit the layout and improve the poster in order for it to fit into the perspective of the relatives related to people with eating disorders.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) Bachelor
SprogDansk
Udgivelsesdato17 dec. 2016
Antal sider35
VejledereNalle Peter Ben Kirkvåg

Emneord

  • Spiseforstyrrelser
  • Tabu
  • Kommunikation
  • Kampagne
  • Relevansteori
  • Receptionsteori
  • Henrik Dahl
  • Kim Schrøder