This project examines the upcoming fashion exhibition at The Danish Design Museum and seeks to address which communicative initiatives the museum have to take into ac-count when drawing attention and awareness to the new exhibition and attracting visitors. The project takes its starting point by collecting data from a constructed survey and later on an individual interview, which is drafted to identify and analyse the group of people, the museum can define as their target group. In addition to this, a plan of action is con-ducted to determine how the museum by external communication can target and reach their target audience for this exhibition. Furthermore a discussion is elaborated concern-ing how The Danish Design Museum should communicate about the upcoming fashion exhibition to make their target group visit the museum but also how the museum has an impact on how fashion in general is being perceived and viewed by the society. Our study points to the conclusion that The Danish Design Museum through communication on so-cial media, internet sites and tabloids effectively can reach their target group. This com-munication has to focus on fashion in a cultural, historical and social context so it can be perceived as fine arts and therefore as a relevant museum objects for an exhibition the target group will visit.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||31 maj 2014|