In media circles a discussion on the present and future role of news media is currently taking place. What role do the news media play, or should play, in the lives of people? This discussion partly originates from different Danish publications that paint a rather depressing picture of a population that are fed up with news stories of murders, natural disasters, war and tragic incidents. Head of the news division in The Danish Broadcasting Corporation (DBC) has a clear opinion. He believes that one way to go is through a more positive and constructive news coverage of the world’s events: To make journalists focus, in some occasions, on solutions, inspiration and ways people have found for making things work. This thesis evolves around how viewers understand constructive news and what needs are being expressed in relation to them. The case of the thesis specifically concentrates on the target group of DBC’s evening television news. The viewers are by DBC divited into two primary groups, one in relation to the early broadcast and one in relation to the late. Their needs of constructive news are analysed by the means of a qualitative reception analysis whereas data is produced through the method of focusgroups. Moreover, these results are being discussed in relation to the obligations of DBC as a public service broadcasting corporation. The theoretical perspective of the thesis is based on Pierre Bourdieu’s critical view of the general television news coverage today, and on the views of different Danish media researchers that see both potentials and pitfalls for constructive news in the context of public service. Our study shows that the early and latenight viewers have both similary and different needs. The female viewers of the early broadcast find the present news coverage very depressing and expres a clear need for positive and constructive news. They are generel in favour of constructive news stories that explore problems of people’s everyday life and build on identification, closeness and safety. On the contrary, the male respondents in this target group ask for drama, conflict and a subject of interest to society in generel. The late night viewers, on the other hand, expres a need for different perspectives, political views and a more critical angle in relation to a possible solution. There is common potential for constructive news divided in two. One that explains the problem and one that surgest a solution. Hereby, the respondents have the opportunity of discussing a socially relevant subject on well-informed grounds. In both target groups a constructive news angle on essential subjects generates eager discussion of democratic value which supports the objective of public service.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||13 nov. 2009|
- Public service
- Konstruktive nyheder
- Traditionelle nyheder