Resumé In this Master’s Thesis, we seek to examine which role participatory culture and cross media play, when a documentary becomes popular and is seen worldwide. The thesis examines which factors contribute specific documentaries receiving more airtime than others in the media. It also explores what captures viewers to documentaries. The thesis is rooted in the Netflix documentary “Making a Murderer” (2015) and the Danish documentary “Løgn eller Chikane i Mariager” (2016), produced by Danmarks Radio (DR). The thesis consists of two analysises. Firstly, we analysed the narrative and visual content in the two documentaries. The second analysis was a reception analysis, where we examined how our informants perceived the two documentaries. We asked our informants what made the specific docu attractive to them and in that case; how and why they were engaged in the documentary on social media . In addition to our qualitative research, we included a report conducted by the Danish Kulturstyrelsen, which examines the social media use in Denmark. The thesis concludes that participatory culture is still a factor. But the informants which have watched Løgn eller Chikane i Mariager were a bit more engaged on social media though. When asking what made them engaged on social media, it became clear that a feeling of outrage or a personal relation made them share their opinions, E.g., by making a status update on Facebook. The informants which have watched Making a Murderer did not use social media to debate or share opinions, but instead they did so when speaking with friends and family. In general, there is a tendency that social media activities especially on Facebook, are impulsive and the activity happens because of an outrage or personal relation to the case. This thesis shows that the documentary is still able to create debate and make people share things, but when it happens, it happens in the physical meeting between people and not on the social media. The thesis is considered a contribution to its field and can be useful in research within documentaries, participatory culture and how the social media do or do not play a role.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||23 jun. 2016|
|Vejledere||Kim Christian Schrøder|
- Sociale medier