De sociale mediers betydning for foreningslivet i dag

Natasha Nybro Lindahl & Kristoffer Tuborg Krøyer

Studenteropgave: Semesterprojekt


Social media is an indispensable part of todays youth. This project analyses how social media affects Holbæk Gardens recruitment of this postmodern youth, which by experts are being called out as a Gollum- and cyborg-like generation because of its addiction to being online at all time by the data connection from their smartphones to the internet, and how Holbæk Garden can exploit this connection to the social media to increase Holbæk Gardens recruitment of its audience which consists of music loving ”betweenagers” and offers them a community with further musical education along with meeting like minded youung people. The study shows that a video shared by the already existing members of Holbæk Garden on social media is the best tool to reach and influence the audience.

UddannelserBasis - Humanistisk-Teknologisk Bacheloruddannelse, (Bachelor uddannelse) Basis
Udgivelsesdato22 dec. 2015
VejledereCarsten Tage Nielsen


  • ungdomskultur
  • sociale medier
  • musikgarde
  • kommunikation