Danish Public Diplomacy - A dialogic approach to international relations between states and publics

Nicklas Meiner-Jensen

Studenteropgave: Speciale


This study deals with the approach to Public Diplomacy in the Danish Foreign Ministry. Public Diplomacy is the international communication between a state and a foreign public that aims to promote the state, its policies and the relationship between the sender and the receiver. The study takes a dialogic approach to the concept that focuses on dialogue, symmetry and credibility. It is the conclusion of the study that a more reciprocal approach to Public Diplomacy is beneficial to the sender-state. The study investigates both the conceptualization of Public Diplomacy within the ministry and the approach to promotion of Danish-led dialogue in Egypt. This dialogue is performed by the Danish Egyptian Dialogue Institute under the so-called Danish Arab Partnership Program that is the Danish development program in the Middle East. The study shows a discrepancy between the more dialogic and symmetric approach of the institute and the more controlled and sender-led approach to Public Diplomacy in the ministry. Since Public Diplomacy is a multidisciplinary field, the theoretical framework for the analysis comes from a selection of both communication theories, sociology and international relations. This includes Cull's taxonomy of Public Diplomacy, Melissen's so-called “New Public Diplomacy”, Nye's Soft Power, Grunig's and Hunt's excellence in Public Relations-model, Snow and his co-writers' theory on frame alignment as well as other scientific approaches to the field of communication and international relations.

UddannelserKommunikation, (Bachelor/kandidatuddannelse) KandidatGlobal Studies, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato31 okt. 2012
VejledereJamshid Fredskilde Gholamian


  • Public Diplomacy
  • Reciprocity
  • Soft power