This study deals with the approach to Public Diplomacy in the Danish Foreign Ministry. Public Diplomacy is the international communication between a state and a foreign public that aims to promote the state, its policies and the relationship between the sender and the receiver. The study takes a dialogic approach to the concept that focuses on dialogue, symmetry and credibility. It is the conclusion of the study that a more reciprocal approach to Public Diplomacy is beneficial to the sender-state. The study investigates both the conceptualization of Public Diplomacy within the ministry and the approach to promotion of Danish-led dialogue in Egypt. This dialogue is performed by the Danish Egyptian Dialogue Institute under the so-called Danish Arab Partnership Program that is the Danish development program in the Middle East. The study shows a discrepancy between the more dialogic and symmetric approach of the institute and the more controlled and sender-led approach to Public Diplomacy in the ministry. Since Public Diplomacy is a multidisciplinary field, the theoretical framework for the analysis comes from a selection of both communication theories, sociology and international relations. This includes Cull's taxonomy of Public Diplomacy, Melissen's so-called “New Public Diplomacy”, Nye's Soft Power, Grunig's and Hunt's excellence in Public Relations-model, Snow and his co-writers' theory on frame alignment as well as other scientific approaches to the field of communication and international relations.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) KandidatGlobal Studies, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||31 okt. 2012|
|Vejledere||Jamshid Fredskilde Gholamian|
- Public Diplomacy
- Soft power