The political decision to replace FM radio with DAB radio between 2010 and 2015 was made in year 2000. This thesis examines and evaluates the circumstances around and the consequences of this decision. In our effort to cover these issues we have chosen the following question as the guideline of the thesis: Why has Denmark decided for the DAB-radio system and what consequences does this decision have for the listeners, the society and radio as a media? The title of this Master thesis “DAB a runaway train – a survey of digital radio in Denmark” reflects the dubious circumstances under which Digital Audio Broadcasting has been introduced to Danish society. Transcripts from parliament debates, reports and hearings about digital radio, shows that there has been no direction or ambition in the decision making process and furthermore that there has been a lack of public debate about advantages, disadvantages and intentions for this new radio broadcasting technology. We conclude, that DAB has been approved in parliament because of a “digital pressure” that is a direct consequence of a fear from falling behind at a time when other countries in Europe were looking at DAB as a future radio solution. We argue that this digital pressure springs from a widespread mindset dominated by technological determinism among the relevant decision makers, and we suggest that a more critical and less deterministic perception of technology is necessary. In order to understand how DAB influences listeners and society we have carried out an empirical study of the DAB radio listeners. The purpose of the study was to explore the use of DAB radio and the experiences of the DAB radio listeners. The study consisted of an online survey, several individual in- depth interviews and a focus group. One main result from the survey was that the listeners are satisfied with the sound quality. On the other hand, the listeners are very dissatisfied with the content which is transmitted on the new DAB channels, and they find the editorial editing insufficient. The main new feature of the DAB receiver – the information screen – is not very well received by the listeners either. This is due to the fact that radio is a non visual media, which implies that the listener prefers to keep eyes and hands free to do other work while listening. Our opinion is that digitisation serves no purpose in itself. Digitisation of the radio carries no advantages unless there is a clear intention about what to transmit on the new channels.Towards the end of the thesis we analyse the empirical data and discuss whether the DAB-channels can satisfy the requirements of the public service contract that the national Danish broadcasting corporation (DR) is obliged to adhere to. Our conclusion is that the DAB project is completed with a lack of political guidance, sufficient resources and without thorough editorial planning. In other words, DAB does not comply with the Danish public service requirements for quality.
|Uddannelser||Kommunikation, (Bachelor/kandidatuddannelse) Kandidat|
|Udgivelsesdato||1 jun. 2005|
|Vejledere||Jan Krag Jacobsen|