"Dét fag du mangler"

Frederikke Balstrup, Kirsti Boss, Sofie Bohm, Louise Holk, Tine Agertoft & Mai Jacoby Knudsen

Studenteropgave: Semesterprojekt

Abstrakt

Abstract This assignment conducts a conceptual analysis based on the lecture performance “The Course You Lack” by The Theatre- & Cultural Company ClapClap. The assignment explores how the genre of lecture performance is a combination of knowledge dissemination and performances, and moreover how the genre seeks to enlighten a problem within the society. “The Course You Lack” examines the problem of complex relations between citizens and the government, opacity in structures, communication, and unavailable and difficult information. Based on a concept description the combination of the concepts performance, knowledge, active participation and use of digital instruments will be analysed. The analysis is based on theories from room enactment, the aesthetics of the lecture performance, audience participation, motivation, and knowledge development. Furthermore, the theoretical perspectives are complemented with empirical studies, which have provided insight to the audience’s preferences, knowledge, and relation to active participation and digital instruments. On the basis of the conceptual analysis, the results show how a realization of the lecture performance will need economical support, and therefore an arranged cooperation with relevant investors is preferred. In extension of this, there will be a number of considerations regarding direct marketing as the most favourable marketing channel. These result in a description of our marketing product: a video. The assignment concludes, in connection to the lecture performance, with a discussion regarding challenges and opportunities in a future perspective.

UddannelserPerformance-design, (Bachelor/kandidatuddannelse) Bachelor el. kandidat
SprogDansk
Udgivelsesdato29 maj 2013

Emneord

  • markedsføringsanalyse
  • performance lecture