Cycling Without Age: Managing of Volunteers in a Stakeholder Perspective

Mia Mønster Tjørnum, Axel Nordqvist de Baan, Emilia Ida-Sofie Ahlström, Camilo Andres Cupitre Aldana & Louise Graabæk Andersen

Studenteropgave: Kandidatprojekt


This paper investigates civil society involvement at nursing homes in the Danish elderly care sector. On the basis of a phenomenological perspective, this project examines how Cycling Without Age manage volunteers’ interests and ways of being involved, and what the implications of this way of managing the relation with volunteers entail. Based upon an empirical framework consisting of five interviews and participatory observations and with the application of neo-institutional theory, as well as the concepts of legitimacy, stakeholder theory and transparency, we have, in an inductive manner, analysed, discussed and concluded the following: CWA is not fully aware of the volunteers’ interests in recognition and in having a community feeling. Consciously or not, CWA seems to not involve the volunteers and thereby missing the opportunity to react in correlation with volunteer interests. CWA manages to attract volunteers but have challenges regarding maintaining them, and their way of managing both enhances and decreases volunteer maintenance and organisational success and survivability. From a neo-institutional normative perspective, the lack of involvement in a transparent manner can be argued to have the implication, of challenging CWA as a volunteer driven organisation, due to the apparent lack of democratic governance and downward transparency.

UddannelserSocialt Entreprenørskab og Management, (Bachelor/kandidatuddannelse) Kandidat
Udgivelsesdato20 dec. 2016
Antal sider103
VejledereKenneth Hansen


  • Cykling Uden Alder
  • Cykling
  • Civilsamfund
  • Offentlig sektor
  • Samskabelse
  • Co-creation
  • public services
  • Elderly care
  • ældrepleje
  • plejehjem