The purpose of this project is to investigate on the concept of Corporate Social Responsibility and the linkage to corporate financial performance in the Danish Market. Many Danish companies today invest in costly CSR activities in order to improve their corporate image, however, there is no scientific verification for increased corporate financial performance through CSR. This is investigated through both empirical secondary data from abducted socio-economical theories and primary qualitative data through interviews with the Danish Consumer Council and Toms the Danish confectionary company, which also acts as an instrumental case study in our project. The main results were: An increasing public awareness of business ethics among Danish consumers. Additionally, even though there is no verification of increased profits through CSR, corporations invest in CSR in order to safeguard their corporate brand from a public scandal if it shall occur.
|Uddannelser||Basis - International Samfundsvidenskabelig Bacheloruddannelse, (Bachelor uddannelse) Basis|
|Udgivelsesdato||30 maj 2013|
|Vejledere||Celeste Brandt Holmbye|
- CSR, Consumer Social Responsibility, Danish Consumers, Toms Confectionary Company, Maslow's Pyrmid of Needs, Rational Choice Theory, Caroll's CSR Pyramid, Theory of Symbolic Capital