This report deals with the emergence of Corporate Social Responsibility (CSR) as an ideal in society, and how this is expressed in the Danish companies, Carlsberg and Grundfos. In the first analysis, we apply system theory as well as institutional theory, in order to determine how we theoretically can understand the emergence of CSR as an ideal in society. By investigating various characteristic features, and how they affect Carlsberg and Grundfos’, we analyse how the two companies apply CSR, and how it is expressed in the two companies. We conclude, that society has developed from being reflective to reflecting, where new ideals and concepts of legitimacy have emerged. The emergence of CSR can be explained from the governments’ lack of influence, which has given rise to the political development of policy networks spanning across companies. Simultaneously, companies become homogenized due to institutional mechanisms of change. Furthermore, we conclude that Grundfos departs from a 2. order perspective, due to its reflection about their own situation in society, and how their surroundings respond to the company. Carlsberg, to a larger extent, see themselves as a separate organization in comparison to Grundfos, and a large part of their initiatives deal with marketing, as opposed to substantial CSR initiatives.
|Uddannelser||Virksomhedsstudier, (Bachelor/kandidatuddannelse) Bachelor el. kandidat|
|Udgivelsesdato||30 maj 2011|
- Institutionel teori
- Funktionelt differentieret samfund