CSR and Branding- The case of Toms Group

Doris Mensah

Studenteropgave: Speciale

Abstrakt

The thesis seeks to explore the concept of Corporate Social Responsibility and how it can improve the brand image of a corporation like Toms Group. Toms as a company has invested and continue to invest in CSR activities in order to improve the corporate or brand image. This research was investigated using both primary and secondary data as well as theories relevant to the research. Theories of CSR and branding have been employed to explain and analyzed the problem under study. The report also made use of qualitative data through the interviews conducted with the CSR manager at Toms Group. On the main, CSR may not have measurable impact on Toms’ revenues, However, companies with more responsible corporate behavior stand to benefit in times of crisis.

UddannelserDansk, (Bachelor/kandidatuddannelse) Kandidat
SprogEngelsk
Udgivelsesdato3 nov. 2015

Emneord

  • CSR,Branding,Corporate reputation